Serious creativity - Edward de Bono
Creativity Book Reviews
Serious creativity - Edward de Bono
What’s in it
Not all problems can be solved by thinking really hard about it. Nor by analysing the data, over and over again.
THAT’s where we need our creative brain, our creative THINKING.
This book, which no doubt - I didn’t check - is DECADES old, was sat on my book shelf for AGES.
It’s one of those books you dip in and out of. One of those books that gives you LOTS to think about.
Because, what Edward de Bono, the inventor of the term ‘lateral thinking’ does in this book is use lateral thinking to provoke our creative thinking.
Rather than wait for inspiration to strike at the most unexpected moments (the shower, anyone?) he offers in this book some tools and techniques you can use when you REALLY need creative solutions.
Why I like it
Sometimes we think that, don’t we? That creative thinking is some sort of mysterious process, that happens when we STOP thinking.
This book doesn’t offer an explanation for this process.
But what it DOES do is to give us some clear techniques to try when nothing else - least of all thinking really hard - is working.
They’re tried and tested. The author even points out when to use which technique, which is helpful. We’ll be learning about and using SOME of these techniques in Ideas Club, starting in January 2025.
Using creativity deliberately. Great book.
Here’s my visual summary:
