inGenius - A Crash Course on Creativity - Tina Seelig
Creativity Book Reviews
inGenius - A Crash Course on Creativity - Tina Seelig
What’s in it
Tina Seelig is a professor at Stanford University. At the design school. And a real expert on creativity.
This book is a swift overview of some of the techniques and exercises you can deploy to ensure that you delve into your innate creativity.
Because we are all creative. In fact, creativity is what sets us apart as a species and which will be one of the key qualities that makes us unique and irreplaceable in the future.
Why I like it
I was looking for a book on creativity. And hey presto, there it was! Right in my own book cupboard.
What I found interesting was, yes, the reiteration of some of the better-known techniques: the Six Hats theory by Edward de Bono, the creating of stimulating workspaces that support collaboration and so on.
But also the framework that you can put in place to ensure creativity. From bringing together knowledge to helping to spark your imagination and ideas. From being aware of and influencing your environment, resources and culture to cultivating an open attitude towards opportunities.
My key takeaway? Everyone is creative. Creating the environment in which creativity can flourish is key!